Lord Sugar & Twitter – What On Earth? ( 2019-09-28)

What’s up. Today we did a major analysis of Lord Sugar’s Twitter activity. So let’s do it. The main metrics are as follows – as of 2019-09-28, Lord Sugar (@Lord_Sugar) has 5311005 Twitter followers, is following 2683 people, has tweeted 50323 times, has liked 159 tweets, has uploaded 4826 photos and videos and has been on Twitter since June 2010.

Going from the top of the page to the bottom, their latest tweet, at the time of writing, has 77 replies, 78 retweets and 665 likes, their second latest tweet has 12 replies, 4 reweets and 37 likes, their third latest tweet has 16 replies, 2 retweets and 16 likes, their fourth latest tweet has 17 replies, 94 retweets and 80 likes and their fifth latest tweet has 5 replies, 8 retweets and 37 likes. But we won’t bore you going through all these numbers 🙂


Going through Lord Sugar’s last couple-dozen tweets (including retweets), the one we consider the most popular, having caused a very nice 5054 direct replies at the time of writing, is this:

That happens to to have caused quite a bit of interest, having also had 7 retweets and 33 likes.


What about Lord Sugar’s least popular tweet in the recent past (including stuff they retweeted)? We say it’s this one:

That only had 0 direct replies, 7209 retweets and 34551 likes.


We did a lot of of digging into Lord Sugar’s Twitter activity, looking through what people were saying in response to them, their likes/retweet numbers compared to the past, the amount of positive/negative responses and more. We won’t go into that any more, so our conclusion is this: we believe the online sentiment for Lord Sugar on Twitter right now is great.

We’ll leave it there for today. Thanks for reading, and write a comment if you agree or disagree with me. Just don’t write anything too mean.

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