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Success for privacy
Virginia is set to follow California’s lead with the California Consumer Privacy Act (CCPA) already in place, finalizing its own comprehensive data privacy law this year. ACA News. The Virginia Consumer Data Protection Act Passed by the Virginia House of Representatives (89-9) and the Senate (39-0) on Friday, the government is expected to sign off on Ralph Northam after the legislature convenes on March 1. Roll call. If signed by the governor, the bill will come into force on January 1, 2023. The Consumer Data Protection Act establishes a framework for the control and processing of personal data within the Commonwealth. Under the bill, consumers have the right to access, edit, delete, copy, and refrain from processing personal data for the purposes of targeted advertising.
Speaking of regulatory follow-up, Canada last Thursday promised to pay Facebook for news content. Canada, which has mobilized allies in the war with technology companies, has vowed not to back down if the social media platform shuts down the country’s news, as it has done in Australia. Reuters reports. Facebook has demanded that all Australian news content on its service be paid by Google News Publishers to Australian publishers (Google has signed 500 agreements worth about $ 1 billion over three years with publishers worldwide for its new news presentation service. Canadian companies). Canada is drafting a similar law for Australia that will be released in the coming months, with media companies warning that Canada would lose 700 out of a total of 3,100 printing press jobs without government action. Meanwhile, The Washington Post reports that Facebook’s efforts to crack down on regulations in Australia may backfire. Read on.
It’s about control. Vizio has developed a new capability that allows brands to set limits on how often a Vizio TV can be exposed to specific advertising creativity within a home. Says a new tool called Universal Frequency Control Solve one of the biggest problems affecting the OTT and CTV market by constantly measuring how many times an ad appears at the glass level for each TV in a home across linear, CDV, VOD and ODT. Brands can restrict the reach of a device per day, week, or month for a campaign purchased through Vigio advertising media. This development marks the latest addition to the Vigio advertising product package, which includes increasing identification, targeting and restructuring capabilities for marketers to invest dollars confidently in CDV. “With this new frequency control offer, you can use brand-specific information to control linear and CDV advertising experiences at the device level,” said Travis Hawkersmith, VP, VP at Vizio Platform Business. “It solves a major problem that marketers face when diversifying and managing access to TV viewers.” Read the publication.
But wait, there is more!
The Omnicom Group said it was optimistic it would grow again this year after beating expectations in Q4, but warned that efforts to mitigate epidemics such as forced trade closures would continue to affect marketers’ demand for its services.. [WSJ]
Asos creates a programming advertising business with an emphasis on first-party data. [Digiday]
Roll: Digtok has jumped into the ring to carry out live, weekly short format programming in a multi-year partnership with UFC. [The Drum]
Who Wins Streaming Wars – How to Tell Who Loses. [CNBC]
CPG brands are high on epidemics – but how do they fly when it’s over? [Ad Age]
Brand protection for CTV comes first, performance close second. [MediaPost]
According to Lodem, two-thirds of publishers believe the situational goal can provide them with a better cookie alternative. (Advertisers do not accept this.) [ExchangeWire]
You are hired!
The Ambassador appoints Chris de Amigo as Executive Creative Director. [release]
Belle Baldosa is the Director of Global Communications at Dictok. [CampaignUS]