January 25, 2021

During COVID-19, Ottawa launched a 50,000 850,000 advertising campaign to keep Canadians at home

The federal government has launched a $ 850,000 digitally-based advertising campaign to warn Canadians of the dangers of traveling abroad during COVID-19 epidemics, including ground flights or lower health regulations.

Ads follow A CBC news report in late September Despite the government, some plan to fly south this winter Advice to avoid unnecessary foreign trips. Since that time, numerous glaciers have already left Canada.

Many new ads Snow Birds TargetIncluding a video posted on Facebook and Twitter, in which an elderly man is lying in a hospital bed while playing in the background. A caption at the bottom of the screen warns that seniors are at higher risk of developing complications from COVID-19.

The government launched an “advertising campaign” on various digital platforms and travel websites in November to reach a multi-target audience, Global Affairs Canada spokesman Jason Kung said in an email. The trip will run during peak travel hours until March 2021, he said.

Kung did not provide details about personal ads. In December, CBC News discovered three anti-travel videos posted by the government on social media, as well as advertisements targeting snowstorms in two newspapers launched in November and December, respectively.

‘Did the boat miss’?

Some glaciers that are already in winter question the timing of the campaign.

On October 24, Lorraine Douglas, 67, of Osaus, flew with her husband, David, to San Jose del Cabo, Mexico, where they were holding a condo. He said the plane was packed.

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“Most of the people who come to this part of Baja [Mexico] Landing in October, “he said.

“Elements of the campaign were released in November considering the elderly usually travel south,” Kung said. He did not mention any elements.

Regarding the campaign’s anti-travel message, Douglas said it does not motivate her because COVID-19 safety regulations are strict in her area.

“You have to wear a mask even if you walk down the street,” she said. “We’re out in the sun …. so we feel safer here than we are at home.”

BC Lorraine Douglas and her husband David flew to San Jose del Cabo, Mexico on October 24, where they were holding a condo. (Submitted by Lorraine Douglas)

As COVID-19 cases continue to rise in many parts of the world, the federal government is arguing that Canadians are safe at home.

But the government Canadians will not be prevented from going abroad. Although the Canada-US land border is closed for essential travel, Canadians can still fly to the United States, As well as other countries with open borders, such as Mexico. They can return to Canada after being isolated for 14 days.

More than a million passengers have entered Canada since March 21, according to the Canadian Border Services.

Canadian glaciers usually head to the U.S. Sunbelt States for the winter. According to U.S. Customs and Border Protection, 244,244 Canadians have flown to the United States since October.

You can have fun at home

One of the government’s new video ads targets families going abroad for the holidays. It reminds them that the epidemic is not over and that they can entertain themselves at home by activities such as playing in the snow.

Another great ad was published in Ontario Fifty-five plus magazine It warns seniors that those who are more prone to complications of COVID-19 also face potential risks such as inadequate medical care and less targeted health measures compared to Canada.

Snowbert Sheldon Poppel, 66, of Brandford, Ont., Said he had not seen any government advertising before Dec. 4. That’s when he and his wife, Karan, sent Buffalo, New York, and their car to town so they could drive the rest of the way to Florida – despite having a U.S. land border.

Shelton Bobble and his wife Karen at a golf course in Flor, Fort Myers. The snowflakes flew to Florida on Dec. 4, despite the ongoing Govt-19 epidemic. (Submitted by Sandra Bubble)

Contrary to threatening advertisements, he said he and his wife were safe in their neighborhood in Fort Myers. They have invested in medical insurance COVID-19 Coverage included People live in an entry community where COVID-19 takes precautionary measures, he said.

“Everyone wears a mask, everyone’s social distance. When we play golf, everyone takes her own cart,” Poppel said. “We didn’t do anything different than what we do at home … there’s still a lot to do, it’s out there.”

But there are many Canadians, including snow birds, who do not want to go abroad this winter. Among them was Roy Graham (65) from Toronto.

Roy Graham, originally from Toronto, usually spends the winter in Rotonda West, Fla., But did not go this year for fear of contracting Govt-19 while abroad. (Submitted by Roy Graham)

Snowboard and his adult daughter usually spend the winter in Flo, Rotonda West. But this year, Graham believes the stakes are high for him and his daughter, who has health issues.

“Uncertainty about what’s going on in the South, because COVID is widespread in different states, you have no idea what to expect.”

At the request of CBC News, Graham watched a government video ad targeting snowstorms, and said the message it was sending reinforced his decision not to travel this winter.

“It touches a nerve,” he said. “You don’t want to be a statistician.”