Mr Gilbolt can accept the Australian model of Canada, which requires Facebook and Google to reach agreements to pay news organizations that promote activities in their services, or agree to a price through an arbitrator.
Another option is to follow the example of France, which requires large tech sites to open negotiations with paid publishers to use news content.
“We are working to see which model is most appropriate,” he said, adding that last week he spoke with his French, Australian, German and Finnish counterparts about working together to ensure fair compensation for Internet content.
“I doubt that soon five, 10, 15 countries will follow similar rules … Is Facebook going to cut ties with Germany and France?” He asked, saying at one point Facebook’s attitude was “completely unsustainable”.
We could actually see an alliance of a united front against this monopoly, which would be very powerful.
– Megan Polar, University of Toronto
Megan Poller, a professor at the University of Toronto who specializes in social media, said the Facebook move marked a turning point that required a common international approach.
“We were really able to see an alliance, a united front against this monopoly, which would be very powerful,” he said in a phone interview.
This week, Facebook is less than 4 percent of the content people view on the news platform, but it argued that it helped Australian publishers earn about $ 407 million last year.
Google has signed 500 deals worth about $ 1 billion ($ 1.3 billion) over three years with publishers around the world for its new news display service and is in talks with Canadian companies.
Mr Gilbolt said Google was subject to the new Canadian law because Ottawa wanted a fair, transparent and predictable approach.
“What does Google say – tomorrow, six months, a year from now – will not change its mind and does not want to do this?” he said.
Lauren Scully, a spokeswoman for Google in Canada, declined to comment on Gilbold’s comments, saying the company did not know the details of the law.
Michael Keist, Canada’s head of research on Internet and e-commerce at the University of Ottawa, said Canada should like Google’s approach where companies pay more value-added content.
“If we follow the Australian model … we will be in the same place,” he said over the phone. “Everyone loses. Media companies lose … Facebook loses. ”
Kevin Chan, head of public policy for Facebook in Canada, said, “There are other ways to support news in Canada that will benefit publishers of all sizes.”