The “mistake” occurred without the knowledge of the Ivanka Trump brand.
Following controversy after the election, Ivanka Trump’s fashion line was dropped by several retailers, most notably Nordstrom. Amidst all the backlash surrounding the Trump family, Business of Fashion discovered that distributors found a way to make sure Ivanka Trump clothing was still able to sell: by relabeling it as Adrienne Vittadini.
According to BoF, G-III (the company that licenses Ivanka Trump apparel), relabeled Ivanka Trump merchandise as Adrienne Vittadini and sold it to discount chain retailer Stein Mart without the knowledge or consent of the Ivanka Trump brand.
“G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organization… G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong,” the brand said in a statement to BoF.
Swapping labels is a fairly common practice at discount retailers as many designers often don’t want to be associated with discounters. While switching labels is technically legal, G-III claims the swap was a mistake that was not politically motivated. Meanwhile, a source within Stein Mart claims the retailer received backlash from customers regarding Ivanka Trump items, with “one customer spitting on a blouse in front of a cashier before storming out of a store,” according to BoF.